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Biglight spotted at the Drapers Etail Awards 2011

February 11, 2011

The UK’s leading fashion etailers gathered in London last week for the third ever Drapers Etail Awards. Hosted by the legendary beatboxing champion, Beardyman, guests were gifted with an intimate showcase with some humanly unbelievable skills.

If you happen to open up this month’s Draper’s magazine you’ll read all about the winners from this year’s awards. Flick to page 22 and you’ll see Elaine Quirke (left) and Jane Gleadall from the Biglight team mingling with the online fashion elite…

In case you were wondering, this year’s winners were…

Best Aggregate Site: ShopStyle (
Best Customer Experience: Red Label Fashion (
Best Etail Innovation: Not Just A Label (
Best Etail Marketing Initiative: Pretty Green (
Best Independent Etailer: Route One (
Best Multichannel Retailer: John Lewis (
Best New Etailer: Missguided (
Best Pure-play Etailer: ASOS (
Best Single-brand Etailer: Sweaty Betty (
Best Specialist Etailer: Seraphine (
Best Use of Social Media: Jimmy Choo (
Gold Award: John Lewis


Fashion Focus Bloggers and journalists get in touch.

February 4, 2011
Alexandra Burke

We have lots for you to promote this week, from celebrity spots, best selling fashion pieces and FHM coverage to discount voucher codes, we have something for everyone.

Bloggers & Journalists!!!

Drop us a line and we’ll send you new season look books and creatives  – we may even send you some products to review. We’ve also got several trend-led/seasonal editorial opportunities, as well as exclusive competitions up for grabs – so feel free to get in touch.

If you’re not signed up to any of our affiliate programmes, please look for the sign-up links at the bottom of the screen.

And you’re working with Skimlinks we’ve got you covered – all our programmes are preferred partners.

This weeks activity

Fly53 Logo

The new FLY53 Spring / Summer ’11 Collection has now launched online…

…and we’ve made promoting Fly53 even easier with quality designs and a host of on-trend looks.

We’ll have brand new seasonal banners available for you from tomorrow, along with fresh new imagery.

This season the brand has gained some amazing product placement within the new series of Skins and is running a exclusive affiliate code offering 10% off.

The code will run every Thursday between 10pm and 11pm during the current series of Skins.

The discount code “SKINS” is exclusive to affiliates and promotes the must-have items featured in the show.

Think of the Twitter traffic and revenue opportunities – We can almost guarantee that #Skins will be trending between and 10pm and 11pm every Thursday night..

As if that isn’t enough to get you behind the brand, FLY53 are also offering the top 15 best performing affiliates a piece of from the new collection.


Fullcircle still has an amazing 70% off lots of their best pieces as well as several new fantastic geometric print designs which will be huge in 2011..

This brand is a celebrity favourite, regularly worn by the Saturdays, JLS, Rihanna and many more – Recently we’ve seen Kimberly Walsh wearing the Sandy Dress and Alexandra Burke wearing the Quennie Jacket –both are still available online.

kimberly Walsh

Sandy Maxi dress is only £22

How fantastic is this longline maxi dress worn by Kimberly Walsh? Bias-cut patchwork sections wrap around the body for a flattering cut; rev it up like Kimberly and wear with a cropped biker jacket.

Alexandra Burke

Queenie cropped jacket now only £38 but be quick, there’s only a few left!

Fullcircle fan Alexandra Burke was spotted leaving the Radio 1 studios wearing our Queenie cropped blazer.

With biker detailing and strong shoulders; unzipping at the front for a cool, draped effect, it’ll be your new best friend slipped over glossy tees, metallic textures or animal print as Alex shows us.

Spring/Summer 11

Firetrap is turning it up a notch this spring- exploring new directions – there are definitely some stand out pieces this season, take a look and tell us which are your favourites. You never know we may be able to sort you a few pieces in exchange for honest reviews

Just in – 10% off First order voucher code! Simply promote use of code FIRST10 – excludes sale items, expires midnight 28th Feb.

Firetrap was also in FHM

The Kore straight Regular fit in the Selvage 3 Year Wash (Blue) £85.00

These Regular, straight fit selvage denim jeans with a distressed three year wash, embroidered back pockets and exclusive Firetrap presentation bag are going to be massive this year. These luxury denims go perfectly with utility jackets, boots and shirts.

Bellamy Panacotta (Multi) Woman’s maxi dress £67.50


Tap this season’s effortless floral look in this statement maxi-dress. Halterneck shape with a plaited high waistband, toughen it up with cropped biker jackets, flat boots and grungy accessories. This look will work great throughout the whole year making it a great investment piece.

Casual Chic is made easy with the latest range of Monsoon dresses! Also check out the new banners to go with the new look site, we’re seeing great conversions already!

The Monsoon Spring/Summer 2011 Look book has amazing new dress and jumpsuits that look simply irresistible and echo the cheerful atmosphere of the upcoming spring and summer months.

If you have any question or require any content please get in touch as the new spring season look book is now available. Check out the latest looks at

It’s all about Bags this week at Accessorize  – Plus we’re also offering free UK delivery with orders over £40

Take a peek at more on trend looks at

Simple Shoes continue with a 30% off sale and are now offering £5 off your first order – style and substance, with a little discount, Perfect!

Please see our exclusive affiliate landing page URL

Simple :

Teva is the ultimate outdoor footwear brand and the currently have 10% off your first order plus free standard delivery …

Exclusive affiliate URL:

Teva :

We’ll keep you updated with some ridiculously high-spec outdoor shoes coming online in the next few weeks..

Experience the outdoors at


We are always keen to speak to affiliates – please get in touch if you have any feedback or up and coming activity you would like to get involved in.

We’re also really keen to speak to travel affiliates so please let us know if you know anyone who could help!!

Sign up to our top fashion programmes now!




Simple Shoes:


Official UGG Australia: Coming Soon! Email us for more info



Lands’ End Sweden:

Ben Sherman Spring 11- another sneak preview!

November 5, 2010

This week, BiglightBuzz was invited down to the press day for… you’ve guessed it… Ben Sherman’s new collection.

For Spring they’ve built upon the brand’s strong heritage but really let loose with the colour, picking up on wearable workwear staples, and all the things you really, really want to wear, from parkas to plaids to double-breasted cardigans.

First up, they’re offering their signature desert boots in a rainbow- literally- of colours. Can we have them all?

Here’s a Ben Sherman poncho– that’s a lightweight, summer cape! It’s great to see Ben Sherman pushing out into more directional pieces. We’re looking forward to seeing this in a fair few fashion shoots next season- and hopefully on the backs of some fashion-forward males come festival time.

There’s some beautiful checks for next season, plus ace watches, sunglasses and leather wallets.

We’re loving the trend for thick, chunky-soled shoes too. Wear with rolled-up chinos, bright socks and plaid shirts for the coolest take on the workwear look- mixing brogues and boots in soft suede, we think they’re gonna set the blogosphere alight.

Last but not least… some checked hats and a checked satchel to finish things off. These will all be dropping into stores and online from after Christmas, but like always, feel free to post on your blog and sign up as an affiliate here to earn commission from your blog.

A sneak peak at Ben Sherman Spring 11…

November 1, 2010

This week, Buzz will be going around the twice-yearly fashion press day circuit, checking out the latest from the greatest. We’ll be having updates from all the brands, including Firetrap, Fullcircle and Fly53.

Meanwhile, here’s a peek at Ben Sherman‘s new collection. Suffused with bold, zingy colours that haven’t been around for seasons, it picks up on workwear detailing with cool, lightweight anoraks, knits and rolled-up chinos for a fresh take on Ben Sherman’s dapper aesthetic.

For autumn 10, they’ve also got this Limited Edition classic Prep-style blazer, exclusive to their Savile Row store for AW 10. While it’s not online, there’s similar patterned numbers including this cool check blazer and some dapper peacoats.

“The inspiration came from the old school, back-to-college prep look. The traditional blazoring fabrication is wool blended with cotton, in a bold stripe in classic preppy colours. It is cut on the short Camden block, with three-button fastening and blazer buttons, 5-button functioning cuff, patch pocket on the chest and jetted front pockets.”

The crest was created by Ben Sherman designers, and is a crown with a laurel wreath encasing a globe, to represent a global brand with strong British roots.

As always, become a Ben Sherman affiliate by signing up for free at this link and earn commission on clickthroughs.

Hed Kandi: Fur Coats and Stephanie Davis at the MOBO awards

October 29, 2010

Hed Kandi fashion is just getting bigger and bigger. Hollyoaks’ Stephanie Davis (aka Sinead O’Connor- no, that really is her character’s name in the hit soap) was rocking this amazing jewel-encrusted, party ready frock at the MOBO awards, £75. We want one now! Perfect for the ever-looming circuit of winter festivities, office parties and of course, Christmas. Because there’s nothing we love more than a bit of festive bling. See more details here.

Fabulous magazine is also loving Hed Kandi’s hammered diamante cuff- well, why wouldn’t they? With a dash of 90s dressing-up box and just a sizzle of Dynasty-era Joan Collins outrageousness, this immense cuff is just one one of Hed Kandi’s ginormous selection, taking in studs and spikes, glitz and glamour and best offset with their animal head cocktail rings. Phew!

Hammered Diamante cuff, £20

Finally, the brand is also generously tooling up the nation against the cold in fabulous style by offering £20 off all their fur-coats. Some of the best-selling pieces so far from Hed Kandi, these give off more than a dose of jet-setting, vintage Carrie Bradshaw cool. We heart the Snow Leopard belted coat most, now at £100, but there’s gilets, shrugs and cosy mohair jackets too.

As always, click the link here to join up for free and contact us for any more information.

Snow Leopard coat, £100

FLY53 Men’s Watches- launching 1st November

October 29, 2010

Here’s something exciting for you- this Monday the 1st of November, FLY53 are launching their first ever range of watches!

Chunky, classic watches are everywhere right now- what with Firetap’s Kate Moross collaboration, plus the revival of retro labels like Casio and Timex, Fly53’s range of exciting military-styled, chunky and totally on-trend watches look like they’re going to set the press alight.

The range of six watches is going to be available to exclusively buy at, just in time to synchronize your clock for the winter months.

There’s going to be black/white, brown/gold and electric green/black colourways- each style is waterproof up to 53 metres and prices start from £80. These luxury timepieces come in really great packaging too, great for a Xmas gift.

We’ve got an exclusive AFFILIATE COMPETITION, too.

To celebrate Fly53’s new line, we’re offering our affiliates the exclusive opportunity to win the watch of their choice!

Simply be the first FLY53 affiliate to drive 10 watch sales to win a FREE* FLY53 watch.

There’s also BONUS COMMISSION up for grabs too. If you’re an affiliate, drop us an email with your FLY53 watch exposure and we’ll award you with a bonus 12% commission to say thanks! We can provide EXCLUSIVE imagery and content for the watch exposure too.

Email us on

*T&Cs: Affiliates must promote new FLY53 watch collection exclusively at the official store ( Competition based on first affiliate to drive 10 unique watch sales between Monday 1st – 31st November 2010.

Read all about this stunning collection here and get promoting the collection on your blog to earn commission every time someone clicks through.

Frankie from The Saturdays in Firetrap- Plus Firetrap’s mid-season sale

October 29, 2010

The Saturdays can’t get enough of Firetrap! Our guilty pleasure, it’s Frankie Sandford from the nation’s favourie girl band who recently popped up wearing the fab explosion dress from Autumn/Winter. Beautifully draped and deconstructed with a killer check pattern and real metal chain detailing around the neck, it also popped up in heat magazine’s favourite looks too. Copy and paste to your blog- and like always, sign up here to become a Firetrap affiliate and earn commission every time someone clicks through from your blog.

Plus Firetrap’s awesome mid-season sale is still on- below are some of our favourite womenswear picks!

HENNLEY maxi-dress, was £65 now £33

BEATRIX high-waisted skirt, was £45 now £23


SALENTA cardigan, was £65 now £33