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Biglight spotted at the Drapers Etail Awards 2011

February 11, 2011

The UK’s leading fashion etailers gathered in London last week for the third ever Drapers Etail Awards. Hosted by the legendary beatboxing champion, Beardyman, guests were gifted with an intimate showcase with some humanly unbelievable skills.

If you happen to open up this month’s Draper’s magazine you’ll read all about the winners from this year’s awards. Flick to page 22 and you’ll see Elaine Quirke (left) and Jane Gleadall from the Biglight team mingling with the online fashion elite…

In case you were wondering, this year’s winners were…

Best Aggregate Site: ShopStyle (www.shopstyle.co.uk)
Best Customer Experience: Red Label Fashion (www.redlabelfashion.com)
Best Etail Innovation: Not Just A Label (www.notjustalabel.com)
Best Etail Marketing Initiative: Pretty Green (www.prettygreen.com)
Best Independent Etailer: Route One (www.routeone.co.uk)
Best Multichannel Retailer: John Lewis (www.johnlewis.com)
Best New Etailer: Missguided (www.missguided.co.uk)
Best Pure-play Etailer: ASOS (www.asos.com)
Best Single-brand Etailer: Sweaty Betty (www.sweatybetty.com)
Best Specialist Etailer: Seraphine (www.seraphine.com)
Best Use of Social Media: Jimmy Choo (www.jimmychoo.com)
Gold Award: John Lewis

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